Top 10 Fashion Designers Ever

Fashion is a gigantic industry of the world. Globalization has boosted up the fashion industry and gave it a wider platform to display their talents and introduce different designs to the world.  But from where actually the design come.

These designs are creative and innovative work of fashion designers. These designers have a lasting impact on the fashion world and popular culture throughout the decades. From traditional to assorted, their discrete styles will always manipulate the way people dress, and the way new designers advance their work. Fashion designers work in a number of ways in designing clothing and accessories.

Their style, trend and way are always being waited to prove to the world that can shake the fashion. Fashion designers endeavor to design clothes which are practical as well as aesthetically gratifying.

Fashion design is the ability of the designer relevance to the design and aesthetics or natural beauty for clothing and accessories. Fashion design is predisposed by artistic and social attitudes.

Here we are presenting you with top 10 designers of the world; this list is prepared by our editors after thorough search, still suggestion with authentic reasons to consider the ranking is welcomed.

1. Valentino Garavani

Valentino is an Italian fashion designer and founder of the Valentino Spa brand and company. He was born in the year 1932. Valentino's signature style is "opulence".

The excellence of luxury in Valentino is never pompous, but rather very strong, absolutely unique and incredibly elegant. “King of Elegance” has dressed famous ladies of world like Elizabeth Taylor and Julia Roberts.  

His rich famous life and widespread album of priceless art are not the only rewards he has been honored with for his talents. France government awarded him Legion d’ Honour in 2006. 

2. Ralph Lauren

Ralph Lauren born on October 14, 1939 is an American fashion designer and business executive; best-known for his Polo Ralph Lauren clothing brand. With finest product lines such as Polo/Ralph Lauren for Men, Double RL, Ralph Lauren Home, Ralph Lauren for Women, and even Ralph Lauren paint, Ralph Lauren has taken the American way of life to new heights.

Ralph Lauren is known for his desire to control every facet of his company’s image: some of his ex-employees tell tales of a control freak with a quick temper and little patience for mistakes. Today, his basic polo shirts and khaki pants continue to remain the base of his empire, along with fragrances like Lauren for women and Polo, his famous men’s cologne.
  

The Bronx born designer is the personification of archetypal and elegant fashion.

3. Tom Ford

He is an American fashion designer and film director. He gained international fame for his gyrate, of the Gucci fashion house and the creation of the Tom Ford label. He is a leading fashion designer and is best known for his designs in extravagance clothing, accessories, fragrance and cosmetics.
   

His line of eyewear were the first of his collection to really take-off, with almost every celebrity from Brad Pitt, Lindsay Lohan, and Madonna to Joaquin Phoenix, Jennifer Aniston and Sally Field being huge admirer of his eyewear collections.
  

Ford stole the show at the first ever VH1 Fashion Awards and won the Best International Designer Award in 2000. He was born in Texas on 27th august 1961.

4. Donatella Versace

Donatella Versace born on 2 May 1955 in Reggio Calabria is an Italian fashion designer. She is currently working with Versace Group as a vice president and is also Chief Designer of Fashion Line.

She supervises over seven brands under the Versace name. Donatella started as an accessories designer at the House of Versace and is known her sexy yet well-dressed designs.

5. Stella McCartney

Stella Nina McCartney born on 13 September 1971 is an English fashion designer. The name itself sounds popularity but a light introduction is required. Daughter of a superstar, Sir Paul McCartney, Stella has managed to whittle a huge place for herself in the fashion world. 

Her clothes are the stature of class and speak a lot of her personal talent. She graduated from Central Saint Martin’s in 1995. Her final year collection was snapped up by the biggest names in retail counting Browns and Bergdorf Goodman and after two years her sharp-tailoring talents landed her to the top job as creative director at Chloe. 

She never promote dresses design from fur, might be due to the heredity love for animal. Her mother was animal activist. 

6.Dolce and Gabbana

Dolce & Gabbana is an Italian luxury fashion house The Company was started by the Italian designers Domenico Dolce & Stefano Gabbana in Milan, Italy. By 2005 their turnover was €750 million. 

Their clothing designs are usually black in color and geometric in shape. These two fashion names have intermingled with the fashion. Every woman who wears D&G can be sure to feel sexy and confident. They both hail from Italy, and are known for making the "stars look like Stars". 

The winning- combination of Dolce's tailoring perfectionism and Gabbana's stylistic theatrics has made the label a powerhouse in today's celebrity-obsessed age and just as influential as the ambassadors of sport, music and film that they dress.

7. Alexander McQueen

He was born on 17 March 1969 and left this world for heavenly abode on 11 February 2010. He was a British fashion designer known for his eccentric designs and stun tactics. McQueen worked as the top designer at Givenchy for five years after which he founded Alexander McQueen and McQ labels. 

McQueen's dramatic designs, at time were worn by celebrities like David Bowie, Lady Gaga, Ayumi Hamasaki and Kelis. He won, British Designer of the Year award four times. However dark McQueen's design, it still achieves a femininity that has seduced everyone from Bjork to the Duchess of Westminster.

He is one of the worlds most innovative and outstanding couturiers known for his theatrical influence, his creations are not only beautiful but also colorful and raw.

8. Oscar De Larenta

Oscar de la Renta was born on July 22, 1932. He is one of the famous fashion designers from US. He’s known for his lavish eveningwear and stunning coats.

De la Renta's designer line is admired by the teenaged socialites and celebrities, as well as the stylish ladies who look for something classy to go for lunch parties. No doubt he is outstanding.

9. Giorgio Armani

Giorgio Armani born on 11 July 1936 is from Italy. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy with an annual turnover of $1.6 billion and a personal fortune of $5.3 billion. His design on menswear is extraordinary.

His popularity went on the seventh sky when he designed the dress of Richard Geri for the movie American Gigolo. After working for renowned fashion house Nino Cerruti, he branched out on his own, delivering his first women’s wear collection in 1974. He’s an institution, an icon and a multinational, billion-dollar brand.

10. Christian Dior

Christian Dior is no more in the world but his designs and dresses are still in the talk. He was born on 21 January 1905 and expired on 23 October 1957. He was from France and enjoyed a very dominant position in world of French fashion designing.
    

He is the director of the famous fashion houses “Christian Dior”. The dresses that are designed in these fashion houses are known for its charismatically seductive designs. Some are internationally accepted.

San Francisco Fashion Awards 2010

SAN FRANCISCO FASHION WEEK (TM) 2010 is an elite fashion shows promoting San Francisco's most pioneering and budding fashion designers. This event soar initiate the fashion events concluding the revival of San Francisco Fashion Week.

San Francisco celebrated its third Fashion Awards for the year 2010. It was produced by Del Geronimo. San Francisco’s fashion community celebrates this award to show a sense of gratitude to their local fashion industry which has actually given them the international recognization.

The city gives awards to the Best milestone setter who has set record in the home. There extra ordinary work has boosted up the industry to the higher level of vision. The prime motto of this award ceremony is to give tribute and admiration to the most significant, flair, and able artist who have added novelty, originality and societal transformation in the enduring fashion advancement of San Francisco.

 

The victorious come back of "San Francisco Fashion Week (tm)" pertinently titled 'THE REINVENTION' was a reverberating victory. The organization request active participation of  the citizen to promote the motto and their objective.

London Fashion Week : The Hub Of Fashion Sizzles Again

Changing environment weather and season makes people happy and changing in fashion make tem feelfashionable and updated. Similarly in the London Fashion week many new changes appeared. One more time peoples found the latest, astonishing and unbelievable collection. Designers exposed their newreflection and people were only able to say wow! amazing.

Burberry Prorsum:-

Burberry Prorsum presented his collection with classic padded, zippered biker jackets and quilted. Andfor women they revealed collection of biker jacket in to short trenches. Their collection was available in various colors including eau de nil and midnight blue, host of ruched silk dresses in shades of mint and bright green patent leather biker jacket.

Christopher Kane:-

The designers presented their collection which inspired with Queen Elizabeth II. They presented pleated skirts, skirt suits and dresses. The collection was highlighted with brightly colored pieces which were made from leather pierced with a lace design.

Matthew Williamson:-

Matthew Williamson presented his collections which were featuring cropped jackets and lightweight wool shifts, raffia fringe and embroidery for miniskirts, handcrafted tops with details made from bits of wood and tin and swingy skirts dripping with bugle beads and peacock feathers.

Twenty8Twelve:-

The collection was inspired by Mexico in fifties, in the collection designer offer wispy dresses, flouncy skirts worn with ruffled petticoats and lots of lightweight denim cowboy shirts. Also they presented leopard-print dresses and starched and white embroidered shorts with a black trompe l’oeil bow at the front.

In the London Fashion week many exotic and charming collection were disclosed by the designers, which were really amazing.

Being Fashionable With New York Latest Fashion Trends

Experience the latest style and glamour in New York. Where, you will always sense the magnificence and contentment of latest trends. In the recent fashion week in New York many new collection revealed. In this season, once again New York found various new collection with breezy whites and bold colors. The collection was amazingly enthusiastic and incredible. Designers presented best collections for women.

Oscar de la Renta

Oscar de la Renta presented the collection which was beyond the expectation. In the collection they showed tactile laser-cut buds on a leather skirt, leaflike trims on a bustier dress, in gussying up a prim jacket and 3-D peonies in ombre pinks. In the collection they also offered mix of pretty reds, celadons, blushes, neutrals and bright greens.

Calvin Klein

In the Calvin Klein collection they offered collection of amazing fabric such seemingly plain clothes.These clothes are much softer and remained to a basic palette of black, red, ivory and blue. Amongst the collection clothes shows were long dresses with sporty and sexy look and most of dresses were covered up with long slim sleeves.

Ralph Lauren

Ralph Lauren is well-known for its fortune and rock solid identity and this time they come up with sensible hobo bags in leather and Navajo blanket wool, pioneer lace, conch belts and big. This time they also represented pattern like some form of fringe, whether on jacket, coat or scarf, flying freely over mostly white underpinnings.

In the recent fashion week many others well known brands sets new height of fashion including Narciso Rodriguez, Rodarte and many more.

Burberry : Redefining Heels

Burberry is a British opulence fashion house, developing clothing, fragrance, and fashion accessories, and off course shoes with high heels. High heels have become its trade name. The Burberry high heel metallic stud sandal is in patent leather.

The shoes feature straps with double row of nickel on the top. Shoes popularity has lofted a lot in the recent years; ultimately it is now dictating the fashion. Not something as shabby as genetic advocate. Footwear that was once related with illustrative industry and repression has now come in mainstream.

He foot fashion is changing and in fact it is now defining the fashion event. For instance, London fashion week witnessed the front row loaded with Burberry-wearing celebrities — Cat Deeley, Alexa Chung, Poppy Delevigne, Serena Williams, Sarah Jessica Parker, and Andy Murray.
Shoes today have become more about the artwork than comfort.

Any study that contains the words "shoes" and "women" is definite to make caption. Never disregard the fact, that any woman can sport fantastic shoes, stuff to her size, which means they're now treated as the solitary part of a catwalk model's dress and it is now aspiring everybody.

The brand Burberry is trying to maintain its brand name by using British celebrities in its promotion, counting models like Kate Moss, Agyness Deyn and Lily Donaldson, singer George Craig, and actress Emma Watson, she was titled the face of Burberry's 2009 Fall/Winter drive.

It has attempted to rebrand itself with advertisements in world fashion magazine like GQ, Esquire, Vogue and Harper's Bazaar.

Trendy Fashion Images Can Be Funny Too

Fashions are not only meant for setting trends. They guide the world, they update the world, and they change the world. Fashion in general is term used for style and custom prevalent at a given time. It combines costume, clothing and look of the models. It is off course a cultural phenomenon.

 

Unlike other art forms and creative media, fashion is a mode of self-expression for all populace involved: the designer makes clothes to express their personality, and the consumer wears them for the same purpose. Fashion also accommodates a number of other creative professions, such as photography, make-up and hair-dresser.

The fashion trade works tough to generate psychological relations and set prospect on the part of its audience. The market is flooded with different trends, and firms look for fresh ways to grip the thought of clients. Brands do this by different way sometimes they present models showing their outfits and at other instances they go beyond presenting clothes and try to bring different merchandise together.

Sometimes funny fashion trends are also used to grab the attention; it is used as mood chiller or mood setter. It is often transitory but the funny images are so humorous, amusing, entertaining, hilarious and alive that it will trim down your strain and anxiety level which consequently will and augment your happiness quotient. These funny trends help the industry and brand to get a new attention of the user.

Here we are with some fashion trendy funny images that may work out as a mood setter for you. Have a look on it and enjoy the session……….

This man doesn’t want to look alike ghost. But he actually is keeping himself safe from the deadly contagious Swine flu. The facade was launched after seeing the vivacious use of swine flu mask. The purpose was to replace medicated looking mask by this funny looking mask.

You might have read the story ‘lady with the lamp’. But in the fashion world everything is possible. Now see this lady, with bird …aa no…o “lady with the crow” will be the right description. Hey man this is not real it is a hair clip resembling crow tweaking on the branch.

Have you ever seen dog with glasses. See Tommy he is wearing it. Want to know why? Because, might the dog finding tough to roam in the scorching light of Sun. Materialistic world…….so they too have to care. It’s a question of status.

If you are the man with stomach bulging out and you feel quite uncomfortable to wear outfits just because it look quite wretched. This man has brought a solution for you. Try the outfits and be sure to carry the attention of the world.

“Hey, be quite! Otherwise I will fly” this model with the outfit of peacock may be gesturing the same feeling. So dear just smile don’t laugh otherwise the bird will fly.

Queen of Jhansi cradled her son on his back and fought with the enemy. Inspired by brave queen this girl is marching on the beach with his cute pet. The little rocky might be enjoying the journey. By the way you got a way to carry your pet, if you don’t want to walk with it a collar in its neck and the other end in your hand.

The best way to dry your clothes in the rainy season is to move with a hanger. This model is depicting the same trend. If you like you can follow it. Be sure that you will not get cold and you also not have to hang out in the sun to dry the wet dress.

“Comfortable life”: this cat is enjoying its life to the fullest. Warm cozy comfy quill below and a lukewarm wind cheater on the top is the lifestyle of this brawny. Pets are rich too………

The two ladies are fascinating the fashion, one with colorful outfit and the other with pasty dress. Dressing sense are quite different, no link with each other but still walking together on the ramp……….it’s a fashion world yar

 

Now see these nails caps, a new trend in fashion. It is showing multiple colors with creature on the top. Vibrant design and funny too isn’t it? These are extensively used; it breaks the monotonous feeling of one color. They look good and have captivated the market.

Gucci Hysteria Hand Bags

Gucci hysteria handbags, a perfect mix of glamour and prosperity was conceptualized and discovered in 1921 by Guccio Gucci. These bags originated in Britain and gained its popularity there only. Gucci hysteria designs integrated a stylish sagacity of dignity and sophistication counting stimulated aspect of the bags being straightforward, yet chic.

These lavish Gucci bags rapidly came in the notice of stiff celebrities, and renowned trend-setters including Jacqueline Kennedy and Elizabeth Taylor. They both personally used these bags which in real term gave boost to its publicity. The 1947 gave another beginning to the Gucci Hysteria bags when they launched bamboo handle handbag.

These bags were great success and are still company bastion. During the 1950s, Gucci also commenced the brand hooped webbing, which was consequential of saddle girth, and the suede moccasin amid a metal horse bit. The summer fashion collection of the Gucci bag includes Hysteria series in its main stream.

These collections replicated its splendid trend in all direction. Every person has different definition of fashion they may be looking for different perspective in their fashion trend but originality, inventiveness and uniqueness are part of every fashion without these fashions in actual term is incomplete.

Gucci Hysteria bags are fulfilling all criteria of fashion and real term is a complete trendy and lavish bag that can multiply your personality. However the price is not realistic. These bags are little expensive. The material might make it expensive.

Yellow/white patchwork on the front and black leather on the back make it beautiful and embroidery make it expensive. The leather pelt is eventually luxurious. Unfortunately its cost makes it, an item perfect for window shopping. The cheapest of these bag start from $ 175 and goes up to $ somewhere more than $ 1850.

Ferragamo Shoes Are Very Stylish

You are bored of wearing your old shoes? You wish to have shoes which provide quality? Then  Ferragamo shoes are the answer to all your concerns in this regard. These shoes match the latest trend and are very stylish. These shoes have been very popular among people all over the world since a very long time.

Ferragamo is a famous company that produces designer footwear among many other things. This company was founded by an Italian designer Salvatore Ferragamo. He moved to California in 1914 during his early career. He established a shoe shop there and designed shoes for film personalities. In earlier days many famous stars like Marlene Dietrich, Audrey Hepburn and Judy Garland had worn footwear designed by him.

These designer shoes are a favorite brand for many celebrities. Famous personalities like Al Pacino, Mel Gibson and Judy Dench have worn them. Madonna has a great passion for these shoes. The fans of this amazing brand are countless.

Ferragamo shoes use the best crafting skills and latest technology for production. The designer shoes are available for both men and women. Variety available in men’s shoes includes outdoor, casual, sport and city etc. Styles available in women’s shoes include athletic shoes, dress shoes, slippers, casual type and outdoor footwear etc.

The shoes which this brand provides are very good looking, extremely comfortable and catch the latest fashion trend. Besides shoes you can also use gloves, soft leather, scarves and a wide variety of clothing from this brand.

You can easily purchase these shoes online for your convenience. These shoes would really satisfy all your thoughts which you would have imagined.

Paris Fashion Week, Fashioning The Ramp

Paris Fashion week is the final destination of the fashion shows starting from New York and finally commencing at the French Capital. It locks the frenzied calendar of fashion shows. One of the four fashion capital Paris is the destination to end the fashion week.

This show also occurs twice a year first in the month of February and the second in the month of September (Autumn Fall/Winter). Between the months of January and April, trend and fashion market displays their winter and autumn collections and amid September and November the collections made for summer and spring seasons are shown.

Fashion weeks are scheduled and announced prior to the season to allow the media and purchaser to visit and catch the shows via different medium and abstract the change undergoing in the fashion world. The earlier scheduling also help the trader to display, acquire or slot the designers designs into the vend.

The fall of winter collection of Paris fashion week texture lukewarm clothes for winters. The album comprises all brands and style of dresses ranging from party wear to evening dresses. Paris Fashion Week is a sparkling occasion, which is covered by shoppers of popular stores, the press and celebrities. It is one of the most glamorous and exciting happening of Fashion industry which is celebrated for a week in the fashion capital.

Both recognized and impending fashion designers of Paris and other renowned fashion houses take part in the affair to attribute their innovative and fresh collection. Designers from all over the globe contribute in this happening.

Paris Fashion Week in France is a jumbo event that demonstrates the conception and design of the majority of the admired fashion houses like Givenchy, Elizabeth Emanuel Giorgio Armani, Alberta Ferretti and many more. No doubt Paris fashion week is fashioning the ramp.

Fashion Industry : An Industry Of Excellence And Larger Than The Film Industry

Fashion industry is a creative industry. It is an industry that is quite bigger in growth and profits than film, book publishing and music record industries. The main area of the profit in the fashion industry is the cloth design and development.

When you introduce the customers to the new trends of fashion, there is a growth and when this growth increases, simultaneously the profits increase. You need to be aware of the fact of trend driven conception in the fashion industry. It is good because it helps in the potential sales growth. Tends are based on the designers relative freedom to copy. If the law prohibits fashion design copying, then there can be a problem.

  

Fashion is constantly changing 

You need to keep our finger on the pulse. The fact is that the fashion changes on a daily basis. The main clients of the global fashion industry are domestic and foreign apparel manufacturers, designers and retailers.

In case the copy right law is introduced in the fashion designs, there will be a problem as the unique innovation culture of the fashion world will come under an intense legal scrutiny. Bill no 5055 is currently pending before the house in this regard will extend copyright protection.

Fashion industry network

In case of the fashion industry, the individuals need to develop the personal profiles. This is important to highlight their professional experience in the fashion industry. It is an essential fact that the fashion industry would not function without the factors like warehousing and distribution.

In the complete establishment of the fashion industry network, any industry that is directly linked to the fashion or textile industry is welcome. The main goal of the fashion industry network is the open dialogue across various sections of the fashion industry. The open dialogue is primarily in the areas of business.

Fashion : Glamorous industry

Behind the glamour of the fashion industry, there is a struggle. Generally, when the word fashion stucks your mind, you think of Runway models, magazines and red carpets but actually there is lot of behind the scene turmoil. Above all, all the career paths that are related to fashion are exciting whether it is the creative, technical or the business side of the fashion industry.

Creative jobs in the Fashion industry

In the creative side of the fashion industry, you will have career as a illustrator, textile designer, costume designers, stylists and other design positions. There is yet another side of fashion called the business side of the fashion. The prime jobs that you can have in this area are fashion merchandiser, marketing executive, buyer, or trend forecaster.

New and exciting way to design a garment is the most important task that the fashion designer or his design team will undertake. Fashioning is a passion that is undertaken by all the class of society. The fact is that nature has made man or woman to have a natural inclination to look focused and good.

No one in this world actually does not want to look glamorous and attended to. Everyone needs attention and the first step to receive it is to look good. The people who participate in fashioning are fashion lovers, socialites, men-about-town, models, designers, photographers, bloggers, and stylists. The prime hubs of the fashion world are New York City (with over 5,000 showrooms), California (Los Angeles and San Francisco), Miami, London, Paris, and Italy.

Organization of Fashion Industry

There are complications as far as the organization and the structure of the fashion industry is concerned. There is definitely certain lack of the standard fashion companies. This shortage can be in a wide spectrum that ranges from apparel, footwear, home textiles and accessories markets.

The organization of the fashion industry is not a complicated process if looked after by a genuine management in this area. There are retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Apart from this, there are certain high fashion companies that face a different kind of pressure compared to fashion industries that function in the area of fashion commodity goods.

The combination of all the above factors makes the fashion industry one of the most complicated industries in the world. Some common issues are.

• Power of the consumer.
• Complicacy of the supply chains.
• Time consumption in product launching and delivery. 
• Importance inventory control maintenance.

Do You Even Know??

About 40 fashion weeks are held in different cities around the world every year. But the Big Four are in New York, London, Milan and Paris, and they are the most prestigious. 

New York Fashion Week Pioneering The New Trend Of Fashion

New York is one of the four famous fashion capitals of the world. It host two fashion weeks in a year. These fashion weeks are held in the month of February and September. The Fashion Week fall shows are held prior to the winter in the month of February and past summer in the month of September known as fall winter fashion week.

This year New York fashion week is sponsored by famous brand Mercedes-Benz and is baptized as Mercedes-Benz Fashion Week. Due to mounting demands from Bryant Park management, this year Mercedes-Benz Fashion Week will be hosted in Damrosch Park at the Lincoln Center in the month of September.

There are many innovative plans that Mercedes-Benz Fashion Week is planning to materialize. Fall of summer 2010 Fashion Week public will be experiencing the change of fashion because the trend shown at the show will be shaping tomorrow fashion.
These fashion weeks are not only helping the designers to promote their designs and brands but also saving their time and money invested on endorsement. Most of the designers of New York fashion week are planning to sell their product online.

Staging fashion for the first time in September 2010 Mercedes-Benz Fashion Week is perhaps
going to be the most well-known event capable of catching attentions of media, celebrities and social fashion lovers.

The fashion shows are habitually compelling, entertaining escorted by shrill, soothing music and altering lighting. The wide coverage of media helps this international event to disseminate widely over the globe. In recent years its popularity has seen a hike because
of the public reach.

The first ever New York fashion week events inauguration dates back to 1943 and since then it is regular with its objective of promoting fashion.

A Journey To Milan Fashion

Situated in Italy Milan is renowned as a global fashion and design capital, with a foremost worldwide manipulation in trade, commerce, prose, poetry, media and fashion. The brand city is principally famed for its trend shops and fashion. The Italian city is considered as the best fashion capitals of the world.

It was acknowledged as top media and economic global capital of the world for the year 2009. Famous brands like Gucci, Dolce and Gabbana are presently corpora ting from this great city. Milan too hosts the famous Milan Fashion Week twice a year. This year also it is going to host the famous fashion week between on 23rd to 30th September 2010.

It is an occasion, of one week, which let fashion trendy brands, firm and designer to exhibit their newest album and assortment in the show so that fashion trendy people can go through it and adopt it. It also allows the diligence to know what is new in the market and what has been out dated. History of this beautiful and modern city also resembles its present.

Milan embarked as a capital of style and craze in the middle of 16th century and mounted to the zenith in a very short period of time. Due to pioneer work in fashion the city christened herself to MILAN, derived from the English word “milaner” which means fine wares like jewellery, cloth, hats and luxury apparel. However, the city lost its fashion capital status to Florence which in the 1950s and 60s was the fashion capital of Italy.